Forum d'Avignon
Encyclopedia
The Forum d’Avignon – Culture, economy, media is a non-profit organization based in Paris, created in 2007. The think tank organizes every year since 2008 the international meetings of culture, the economy and the media which occurs in Avignon
, south of France. Created after the ratification of the UNESCO
’s Convention on cultural diversity
, the Forum d'Avignon is the occasion of original international meetings between key players of culture and the economy, decision-makers from the public and the creation industries sectors providing an in-depth discussion of today’s stakes engendered by digital
and globalization
. It relies on experts' networks and universities.
The Forum d'Avignon is an ideas laboratory aiming at bringing together the cultural and economic sectors and propose new ideas and solutions at global, European and local levels. Task groups brings together international consultancy firms, professors, professionals and public decision-makers as well as the members of the Board and the Advisory board to elaborate studies on the economic aspect of culture as well as the social cohesion
and the employment ones. They gather all along the year and prepare the works of the Forum d'Avignon and the studies presented in exclusivity during the event, each year in November.
The Forum d'Avignon launched in 2011 a dedicated space called "Culture is Future". As an international webography of culture, the economy and the media, Culture is Future highlights innovations, articles, surveys, key figures pointing up the links between culture and the economy as well as portrayal of international personality. The articles presented are being classified under these following sections: Culture, financing, economic models ; Culture and attractiveness of the territories ; Culture and digital ; Culture and innovation.
in 2007. The questions treated during the Forum d’Avignon follow the ratification of the UNESCO
’s Convention on cultural diversity
.
The first edition, in 2008, was held under the auspices of the French Presidency of the European Union. Its overall thematic was “Culture, factor of growth”. In 2009, the chosen theme “the cultural strategies for a new world” », was declined in three sessions: creation and innovation
, attractiveness
of the territories and the tax strategies for culture.
For the 2010 edition, the think tank published new studies on an overall theme: "More accessibility, new usage in a digital era: culture for everyone?". It has also fostered debates on the following themes: "from free to pay", "the digital book: toward a value-creating model?", "media and telecommunications: how will the digital companies of the future be created?".
In 2011, the Forum d'Avignon organizes from 17 to 19 November the fourth edition of the international meetings of culture, the economy and the media around the theme "investing in culture". The think-tank of the Forum d'Avignon will publish in November four studies: "Intellectual property, a universal value?" in partnership with Ernst&Young, "Culture, a long term investment", in partnership with Kurt Salmon, Charles Landry and Tera Consultant, "Referecing, prescription of cultural contents of the Internet", in partnership with l'Atelier BNP-Paribas and "the cultural experience reinvented: creating links thanks to connected devices and services" in partnership with Bain&Co.
To back this meeting, the association realizes, since 2009, specific studies, along with international consulting firms.
, film director, Patricia Barbizet
, Managing director of the Financière Pinault, Laurent Benzoni, professor, Emmanuel Chain, Producer and President of Elephant et Cie, Renaud Donnedieu de Vabres
, initiator of the Forum d’Avignon, former minister of Culture and communication, Laurence Franceschini, Director for Media Development, Emmanuel Hoog, President of the AFP (Agence France Presse), Alain Kouck, President of Editis Holding, Véronique Morali, President of FIMALAC
Développement, founder of the website Terra Femina, Pascal Rogard, Managing director of the Society of Authors and Composers(SACD). The general manager is Laure Kaltenbach and Alexandre Joux is manager at the Forum d’Avignon.
Created in June 2010, the Advisory Board of the Forum d’Avignon, chaired by Christian de Boissieu
, is in charge of identifying themes to be discussed and considering in an original way the topics tackled, the preparation of the debates and the studies realized for the Forum. The experts of the Advisory Board reflect the diversity of approaches and ideas characterizing these international meetings of culture, economy and the Media. The members of the Advisory Board are : Christine Albanel
, former Minister of Culture and Communication, Executive Vice President, Communication, Philanthropy, Content Strategy of France telecom – Orange (France) ; Arjun Appadurai
, anthropologist of globalization (USA-India); Philippe Bélaval, managing director of Heritages, Minister of Culture and communication (France) ; Irène Braam, director government affairs,Bertelsmann ; Elie Cohen, Research Director at France's national scientific research center (CNRS) and member of the Conseil d’Analyse Economique (France) ; Carlo d’Asaro Biondo, VP Google, President Operations Southern Eastern Europe, Middle East Africa ; Sylvie Forbin, foreign affairs advisor, institutional and European affairs executive Director of Vivendi (France) ; Amit Khanna, PDG Reliance entertainment (India) ; Carolina Lorenzon, International Affairs Director, Mediaset : Thomas Paris, researcher at the CNRS, HEC and Ecole Polytechnique (France) ; Pierre Sellal, general secretary of the Foreign Affairs Ministry (France) ; Celestino Spada, producer; chief editor of the review Economia della Cultura (Italy) ; Ezra Suleiman, professor of political sciences – Princeton (USA –France – Irak) ; Kjetil Tredal Thorsen, architect (Norway)..
The Forum d’Avignon is backed by public partners (Minister of Culture (France)
) and private partners (media and communication groups, banks, carriers).
Will e-readers and tablets change the book ecosystem forever? Bain & Company surveyed 3000 consumers in three continents to assess the impact of new digital platforms on reading behavior.
The results suggest that more than 20% of book sales could be digital by 2015 in select markets, capturing up to 25% of the overall value pool. The impact is significant along the entire value chain, challenging historical pricing policies, as well as relationships between retailers, publishers and authors.
– Monetizing digital media – Creating value consumers will buy – by Ernst and Young (2010)
Technology has fundamentally changed how and where consumers access content, fragmenting audiences and revenue streams. M&E companies have to learn how to defragment consumer relationships to reconnect with audiences. While the online payment is growing, the free Internet myth is well ingrained. M&E companies are searching new ways to monetize online products and services. They are developing multiple paid content strategies that focus on value for consumer.
Micropayment is reemerging as a monetization strategy amid increasing pressure to unbundle content and price it in a way to maximize incremental consumption and minimize the canabilsation of existing revenue streams.But how to make micropayment work in media and culture industries?
Ernst & Young survey of the consumption habits in 12 countries (Germany, Brazil, China, South Korea, Spain, USA, France, India, Italy, Japan, UK and Russia) and interviews with economists and C-Suite executives from leading media companies.
– International benchmark of cultural tax policies by Ernst and Young (2009) and 2010 up-date
The benchmark realized by Ernst & Young for the Forum d’Avignon takes into account 14 countries and offers an international overview of the different tax systems in the field of culture, being : Heritage, press, publishing industry, cinema, media, life performing arts, plastic art ... This study is the first of its kind at an international level.
Through cultural taxes or financial incentives, the use of tax policies is linked to polical strategies and choices, underlining the specificity of culture. Such strategies can focus on particular sectors or target all the firms of a given cultural activity. Tax incentives are materialized by reduced tax contributions in favor of cultural investors and decision makers (it can be understood as tax expenses for the State). Cultural taxes create a profit that is often allocated in a redistributive way.
The Atelier BNP-Paribas presents an overview of the first decade of the 21st century analyzing the « main trends » and « first hints of the new trends » allowing a comprehending of the new behaviors. Perspectives for the economy of culture are drawn, notably through case studies.
How is the market of cultural ‘apps’ structuring itself? What are the disruptive behaviors? Group purchasing, participation in brands 'activities, choosing a brand according to its values, getting an overview before buying online, co-opting and advising, protecting one’s personal details, make one’s own promotion, … What is a disruptive economic strategy? Distribution’s models, access to offers, ‘multichannel’ and group offers, articulation between long term and short term… How do they influence the field of Culture and its economy?
– Getting out of the recession : a new innovation model for the cultural economy? by Bain & Co (2009)
Why do we need innovation? Why is it so vital to our economies? Can innovation help us look forward, in the aftermath of today’s economic crisis? Can we innovate without making growth our sole focus for progress? Who are today’s innovators? How can our society define and measure the effects of innovation? Innovation is inherent to progress.
(2010)
The Ineum Consulting/Kurt Salmon 2010 study for the Forum of Avignon analyzes the interrelation between culture and the economic performance of territories. The analysis of a 47 cities from all around the world panel confirms the economic importance of the cultural sector (3.4% of the panel’s employment), and suggests that territories focusing on culture have a lower and decreasing unemployment rate. The selection of the fields of activity and the cross- sectoral cooperation are two key factors in the success of cultural strategies. The availability of trainings and education in culture constitutes a competitive asset as well; it is however not sufficient to ensure local employability.
– Barometer 2009 : Culture, as an economic or symbolic stake in the perspective of an improvement of territories appeal by Ineum Consulting
/Kurt Salmon (2009)
The INEUM Consulting study for the Forum d’Avignon proposes for the first time a barometer of the cultural appeal of the territories. It highlights the correlation between the cultural and academic intensity and their economic performance. 32 cities have been studied, representing the five continents. More over, case studies propose a detailed analysis of the development strategies of Abu Dhabi
, Nancy, Brussel, Montreal
and Bilbao
.
– To be published : Acts 2010 "More accessibility, new usage in a digital era : culture for everyone?" (with drawings of Plantu)
– Forum d'Avignon 2010 – Acknowledgments, Speeches and interventions of Frédéric Mitterrand
, Minister of Culture and Communication (France), Neelie Kroes
, Vice Président of the European Commission
and European Commissioner in charge of the Digital Strategy, Androulla Vassiliou
, European Commissioner in charge of Education, Culture, Multilingualism and Youth,...
On the occasion of the third edition of the Forum d’Avignon around the theme « More accessibility, new usage in a digital era: culture for everyone? », the polling institute BVA realized an exclusive poll for Orange and the Forum d’Avignon. Six questions related to the topics at the center of the reflections of the Forum have been posed to a panel of 1117 persons representative of the French population over 15. Available online.
Some examples:
– 74% of the French think that the new technologies of information and communication fostered the access to culture
– The youth, the less qualified and the less privileged particularly benefited from the Internet, as a tool which clearly promoted a better access to culture. Thus the part of individuals considering that the Internet positively increased the access to culture reaches 82% of the people under 25, 81% of the non qualified persons and 87% of those earning less than 1 500 €/month.
– The French seem to be ready to spend money for two types of contents: films (27%) and music (26%) – these two types of contents being the two more affected by illegal downloads.
Avignon
Avignon is a French commune in southeastern France in the départment of the Vaucluse bordered by the left bank of the Rhône river. Of the 94,787 inhabitants of the city on 1 January 2010, 12 000 live in the ancient town centre surrounded by its medieval ramparts.Often referred to as the...
, south of France. Created after the ratification of the UNESCO
UNESCO
The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations...
’s Convention on cultural diversity
Cultural diversity
Cultural diversity is having different cultures respect each other's differences. It could also mean the variety of human societies or cultures in a specific region, or in the world as a whole...
, the Forum d'Avignon is the occasion of original international meetings between key players of culture and the economy, decision-makers from the public and the creation industries sectors providing an in-depth discussion of today’s stakes engendered by digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...
and globalization
Globalization
Globalization refers to the increasingly global relationships of culture, people and economic activity. Most often, it refers to economics: the global distribution of the production of goods and services, through reduction of barriers to international trade such as tariffs, export fees, and import...
. It relies on experts' networks and universities.
The Forum d'Avignon is an ideas laboratory aiming at bringing together the cultural and economic sectors and propose new ideas and solutions at global, European and local levels. Task groups brings together international consultancy firms, professors, professionals and public decision-makers as well as the members of the Board and the Advisory board to elaborate studies on the economic aspect of culture as well as the social cohesion
Social cohesion
Social cohesion is a term used in social policy, sociology and political science to describe the bonds or "glue" that bring people together in society, particularly in the context of cultural diversity. Social cohesion is a multi-faceted notion covering many different kinds of social phenomena...
and the employment ones. They gather all along the year and prepare the works of the Forum d'Avignon and the studies presented in exclusivity during the event, each year in November.
The Forum d'Avignon launched in 2011 a dedicated space called "Culture is Future". As an international webography of culture, the economy and the media, Culture is Future highlights innovations, articles, surveys, key figures pointing up the links between culture and the economy as well as portrayal of international personality. The articles presented are being classified under these following sections: Culture, financing, economic models ; Culture and attractiveness of the territories ; Culture and digital ; Culture and innovation.
History
The Forum has been created from an intuition of Renaud Donnedieu de VabresRenaud Donnedieu de Vabres
Renaud Donnedieu de Vabres , often known as RDDV, is a French politician, France's Minister of Culture from 2004 to 2007...
in 2007. The questions treated during the Forum d’Avignon follow the ratification of the UNESCO
UNESCO
The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations...
’s Convention on cultural diversity
Cultural diversity
Cultural diversity is having different cultures respect each other's differences. It could also mean the variety of human societies or cultures in a specific region, or in the world as a whole...
.
The first edition, in 2008, was held under the auspices of the French Presidency of the European Union. Its overall thematic was “Culture, factor of growth”. In 2009, the chosen theme “the cultural strategies for a new world” », was declined in three sessions: creation and innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
, attractiveness
Attractiveness
Attractiveness or attraction refers to a quality that causes an interest or desire in something or someone. The term attraction may also refer to the object of the attraction itself, as in tourist attraction.-Visual attractiveness:...
of the territories and the tax strategies for culture.
For the 2010 edition, the think tank published new studies on an overall theme: "More accessibility, new usage in a digital era: culture for everyone?". It has also fostered debates on the following themes: "from free to pay", "the digital book: toward a value-creating model?", "media and telecommunications: how will the digital companies of the future be created?".
In 2011, the Forum d'Avignon organizes from 17 to 19 November the fourth edition of the international meetings of culture, the economy and the media around the theme "investing in culture". The think-tank of the Forum d'Avignon will publish in November four studies: "Intellectual property, a universal value?" in partnership with Ernst&Young, "Culture, a long term investment", in partnership with Kurt Salmon, Charles Landry and Tera Consultant, "Referecing, prescription of cultural contents of the Internet", in partnership with l'Atelier BNP-Paribas and "the cultural experience reinvented: creating links thanks to connected devices and services" in partnership with Bain&Co.
Functioning
Every year, in November, the association organizes a forum that gathers international public key players, academics, students, artists, philosophers and CEOs. Each year, a new theme is put forward. Then, thematic are chosen to create reflections on the links between culture and economy, and place of the media in these.To back this meeting, the association realizes, since 2009, specific studies, along with international consulting firms.
Organization
The board, chaired by Nicolas Seydoux has, since the creation in 2008, 15 members: Hervé Digne, Vice President of the Forum d’Avignon, President and founder of Postmedia Finances, Axel Ganz, Vice President of the Forum d’Avignon, Jean-Jacques AnnaudJean-Jacques Annaud
Jean-Jacques Annaud is a French film director, film producer and screenwriter.- Biography :Annaud was born in Juvisy-sur-Orge, Essonne...
, film director, Patricia Barbizet
Patricia Barbizet
Patricia Barbizet, born on april 17, 1955, is a prominent figure in the French business world. She has been Executive Director of Artemis since 1992 and is Vice-Chairman of the Board of Groupe PPR and Chairman of the Supervisory Board of Christie’s....
, Managing director of the Financière Pinault, Laurent Benzoni, professor, Emmanuel Chain, Producer and President of Elephant et Cie, Renaud Donnedieu de Vabres
Renaud Donnedieu de Vabres
Renaud Donnedieu de Vabres , often known as RDDV, is a French politician, France's Minister of Culture from 2004 to 2007...
, initiator of the Forum d’Avignon, former minister of Culture and communication, Laurence Franceschini, Director for Media Development, Emmanuel Hoog, President of the AFP (Agence France Presse), Alain Kouck, President of Editis Holding, Véronique Morali, President of FIMALAC
FIMALAC
FIMALAC is a French credit rating and risk management corporation.-Biography:FIMALAC was created by Marc Ladreit de Lacharrière in 1991. He serves as the CEO, and holds 100% of the shares of the Fimalac Group, that holds ~80% of Fimalac. It is headquartered in Paris...
Développement, founder of the website Terra Femina, Pascal Rogard, Managing director of the Society of Authors and Composers(SACD). The general manager is Laure Kaltenbach and Alexandre Joux is manager at the Forum d’Avignon.
Created in June 2010, the Advisory Board of the Forum d’Avignon, chaired by Christian de Boissieu
Christian de Boissieu
Christian de Boissieu is a French professor of economics at the University of Sorbonne, Paris.-Biography:Christian de Boissieu received a Ph. D in economics in 1973 at the University of Paris-I Panthéon-Sorbonne...
, is in charge of identifying themes to be discussed and considering in an original way the topics tackled, the preparation of the debates and the studies realized for the Forum. The experts of the Advisory Board reflect the diversity of approaches and ideas characterizing these international meetings of culture, economy and the Media. The members of the Advisory Board are : Christine Albanel
Christine Albanel
Christine Albanel is a French civil servant. From May 2007 to June 2009 she was France's Minister for Culture and Communication in François Fillon's government.Albanel is agrégé in classical Letters...
, former Minister of Culture and Communication, Executive Vice President, Communication, Philanthropy, Content Strategy of France telecom – Orange (France) ; Arjun Appadurai
Arjun Appadurai
Arjun Appadurai is a contemporary social-cultural anthropologist focusing on modernity and globalization, based in New York.Appadurai was born in Mumbai , India and educated in India before coming to the United States. He graduated from St...
, anthropologist of globalization (USA-India); Philippe Bélaval, managing director of Heritages, Minister of Culture and communication (France) ; Irène Braam, director government affairs,Bertelsmann ; Elie Cohen, Research Director at France's national scientific research center (CNRS) and member of the Conseil d’Analyse Economique (France) ; Carlo d’Asaro Biondo, VP Google, President Operations Southern Eastern Europe, Middle East Africa ; Sylvie Forbin, foreign affairs advisor, institutional and European affairs executive Director of Vivendi (France) ; Amit Khanna, PDG Reliance entertainment (India) ; Carolina Lorenzon, International Affairs Director, Mediaset : Thomas Paris, researcher at the CNRS, HEC and Ecole Polytechnique (France) ; Pierre Sellal, general secretary of the Foreign Affairs Ministry (France) ; Celestino Spada, producer; chief editor of the review Economia della Cultura (Italy) ; Ezra Suleiman, professor of political sciences – Princeton (USA –France – Irak) ; Kjetil Tredal Thorsen, architect (Norway)..
The Forum d’Avignon is backed by public partners (Minister of Culture (France)
Minister of Culture (France)
The Minister of Culture is, in the Government of France, the cabinet member in charge of national museums and monuments; promoting and protecting the arts in France and abroad; and managing the national archives and regional "maisons de culture"...
) and private partners (media and communication groups, banks, carriers).
Publications
All of the publications are freely available online, in both English and French.Financing, economic models
– Publishing in a digital era – by Bain & Co (2010)Will e-readers and tablets change the book ecosystem forever? Bain & Company surveyed 3000 consumers in three continents to assess the impact of new digital platforms on reading behavior.
The results suggest that more than 20% of book sales could be digital by 2015 in select markets, capturing up to 25% of the overall value pool. The impact is significant along the entire value chain, challenging historical pricing policies, as well as relationships between retailers, publishers and authors.
– Monetizing digital media – Creating value consumers will buy – by Ernst and Young (2010)
Technology has fundamentally changed how and where consumers access content, fragmenting audiences and revenue streams. M&E companies have to learn how to defragment consumer relationships to reconnect with audiences. While the online payment is growing, the free Internet myth is well ingrained. M&E companies are searching new ways to monetize online products and services. They are developing multiple paid content strategies that focus on value for consumer.
Micropayment is reemerging as a monetization strategy amid increasing pressure to unbundle content and price it in a way to maximize incremental consumption and minimize the canabilsation of existing revenue streams.But how to make micropayment work in media and culture industries?
Ernst & Young survey of the consumption habits in 12 countries (Germany, Brazil, China, South Korea, Spain, USA, France, India, Italy, Japan, UK and Russia) and interviews with economists and C-Suite executives from leading media companies.
– International benchmark of cultural tax policies by Ernst and Young (2009) and 2010 up-date
The benchmark realized by Ernst & Young for the Forum d’Avignon takes into account 14 countries and offers an international overview of the different tax systems in the field of culture, being : Heritage, press, publishing industry, cinema, media, life performing arts, plastic art ... This study is the first of its kind at an international level.
Through cultural taxes or financial incentives, the use of tax policies is linked to polical strategies and choices, underlining the specificity of culture. Such strategies can focus on particular sectors or target all the firms of a given cultural activity. Tax incentives are materialized by reduced tax contributions in favor of cultural investors and decision makers (it can be understood as tax expenses for the State). Cultural taxes create a profit that is often allocated in a redistributive way.
Innovation
– The impact of digital technologies on the cultural world – by the Atelier BNP Paribas (2010)The Atelier BNP-Paribas presents an overview of the first decade of the 21st century analyzing the « main trends » and « first hints of the new trends » allowing a comprehending of the new behaviors. Perspectives for the economy of culture are drawn, notably through case studies.
How is the market of cultural ‘apps’ structuring itself? What are the disruptive behaviors? Group purchasing, participation in brands 'activities, choosing a brand according to its values, getting an overview before buying online, co-opting and advising, protecting one’s personal details, make one’s own promotion, … What is a disruptive economic strategy? Distribution’s models, access to offers, ‘multichannel’ and group offers, articulation between long term and short term… How do they influence the field of Culture and its economy?
– Getting out of the recession : a new innovation model for the cultural economy? by Bain & Co (2009)
Why do we need innovation? Why is it so vital to our economies? Can innovation help us look forward, in the aftermath of today’s economic crisis? Can we innovate without making growth our sole focus for progress? Who are today’s innovators? How can our society define and measure the effects of innovation? Innovation is inherent to progress.
Culture and economic performances
– Second edition of the Barometer on the cultural attractiveness of territories – Culture and economic performance: what strategies for sustainable employment and urban development planning? by Ineum ConsultingIneum Consulting
Ineum Consulting was a management consulting company based in France that specialized in corporate strategy, organization, and information systems issues. The company officially merged with Kurt Salmon Associates on 1st January 2011 to form Kurt Salmon....
(2010)
The Ineum Consulting/Kurt Salmon 2010 study for the Forum of Avignon analyzes the interrelation between culture and the economic performance of territories. The analysis of a 47 cities from all around the world panel confirms the economic importance of the cultural sector (3.4% of the panel’s employment), and suggests that territories focusing on culture have a lower and decreasing unemployment rate. The selection of the fields of activity and the cross- sectoral cooperation are two key factors in the success of cultural strategies. The availability of trainings and education in culture constitutes a competitive asset as well; it is however not sufficient to ensure local employability.
– Barometer 2009 : Culture, as an economic or symbolic stake in the perspective of an improvement of territories appeal by Ineum Consulting
Ineum Consulting
Ineum Consulting was a management consulting company based in France that specialized in corporate strategy, organization, and information systems issues. The company officially merged with Kurt Salmon Associates on 1st January 2011 to form Kurt Salmon....
/Kurt Salmon (2009)
The INEUM Consulting study for the Forum d’Avignon proposes for the first time a barometer of the cultural appeal of the territories. It highlights the correlation between the cultural and academic intensity and their economic performance. 32 cities have been studied, representing the five continents. More over, case studies propose a detailed analysis of the development strategies of Abu Dhabi
Abu Dhabi
Abu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...
, Nancy, Brussel, Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...
and Bilbao
Bilbao
Bilbao ) is a Spanish municipality, capital of the province of Biscay, in the autonomous community of the Basque Country. With a population of 353,187 , it is the largest city of its autonomous community and the tenth largest in Spain...
.
Acts
– Acts of the Forum d’Avignon 2009: « The cultural strategies for a new world » (Gallimard Editions with drawings of Plantu)– To be published : Acts 2010 "More accessibility, new usage in a digital era : culture for everyone?" (with drawings of Plantu)
– Forum d'Avignon 2010 – Acknowledgments, Speeches and interventions of Frédéric Mitterrand
Frédéric Mitterrand
Frédéric Mitterrand , a Franco-Tunisian citizen, is the French Minister of Culture and Communication. Throughout his career, he has been an actor, screenwriter, television presenter, writer, producer and director.-Biography:...
, Minister of Culture and Communication (France), Neelie Kroes
Neelie Kroes
Neelie Kroes is a Dutch politician of the People's Party for Freedom and Democracy . She served as a Member of the House of Representatives from 3 August 1971 until 28 December 1977 when she became State Secretary for Transport, Public Works and Water Management from 28 December 1977 until 11...
, Vice Président of the European Commission
European Commission
The European Commission is the executive body of the European Union. The body is responsible for proposing legislation, implementing decisions, upholding the Union's treaties and the general day-to-day running of the Union....
and European Commissioner in charge of the Digital Strategy, Androulla Vassiliou
Androulla Vassiliou
Androulla Vassiliou is a Cypriot and European politician who was the European Commissioner for Health, confirmed by the European Council on 3 March 2008...
, European Commissioner in charge of Education, Culture, Multilingualism and Youth,...
Poll
– The French individuals and digital culture – Poll BVA-Orange (2010)On the occasion of the third edition of the Forum d’Avignon around the theme « More accessibility, new usage in a digital era: culture for everyone? », the polling institute BVA realized an exclusive poll for Orange and the Forum d’Avignon. Six questions related to the topics at the center of the reflections of the Forum have been posed to a panel of 1117 persons representative of the French population over 15. Available online.
Some examples:
– 74% of the French think that the new technologies of information and communication fostered the access to culture
– The youth, the less qualified and the less privileged particularly benefited from the Internet, as a tool which clearly promoted a better access to culture. Thus the part of individuals considering that the Internet positively increased the access to culture reaches 82% of the people under 25, 81% of the non qualified persons and 87% of those earning less than 1 500 €/month.
– The French seem to be ready to spend money for two types of contents: films (27%) and music (26%) – these two types of contents being the two more affected by illegal downloads.
Press review
- Le Figaro Économie, 20, 21 and 23 November 2009 :
- « Le Forum d'Avignon marie culture et économie » read online
- « 750 millions pour numériser le patrimoine », Enguérand Renault read online
- « Livre numérique : les éditeurs se mobilisent pour une baisse de la TVA » http://www.lefigaro.fr/medias/2009/11/22/04002-20091122ARTFIG00057-le-livre-numerique-est-un-livre-a-part-entiere-.php read online]
- La TribuneLa TribuneLa Tribune is a French financial newspaper that was founded in 1985. The paper is in tabloid format and has a circulation of around 78,000.- External links :**...
, 20 November 2009 :- « La culture au cœur de l’économie de la connaissance, le Point de vue de Hervé Digne », available online
- « Comment le numérique bouscule les industries culturelles », Isabelle Repiton
- « Les villes misent sur la culture », Isabelle Repiton
- « Économie La culture, facteur de croissance pour les villesVillesVilles is a commune in the Ain department in eastern France.-Population:...
», La CroixLa CroixLa Croix is a daily French general-interest Roman Catholic newspaper. It is published in Paris and distributed throughout the country, with a circulation of just under 110,000 as of 2009...
, 24 November 2009 - « Standortfaktor Kultur », Christian Schubert, Frankfurter Allgemeine ZeitungFrankfurter Allgemeine ZeitungThe Frankfurter Allgemeine Zeitung , short F.A.Z., also known as the FAZ, is a national German newspaper, founded in 1949. It is published daily in Frankfurt am Main. The Sunday edition is the Frankfurter Allgemeine Sonntagszeitung .F.A.Z...
, 18 November 2009 - « Interview de Dan GlickmanDan GlickmanDaniel Robert "Dan" Glickman is an American businessman and politician. He served as the United States Secretary of Agriculture from 1995 until 2001, prior to which he represented the Fourth Congressional District of Kansas as a Democrat in Congress for 18 years. He was Chairman and CEO of the...
, Président de la Motion Picture Association of AmericaMotion Picture Association of AmericaThe Motion Picture Association of America, Inc. , originally the Motion Picture Producers and Distributors of America , was founded in 1922 and is designed to advance the business interests of its members...
», Martine Robert, Les ÉchosLes ÉchosLes Échos is the first daily French financial newspaper, formerly owned by the British media group Pearson PLC, and sold in 2007 to the French luxury goods conglomerate LVMH....
, 25 November 2009 - « À Avignon, stratégies culturelles pour temps de crise », Florence Evin, Le MondeLe MondeLe Monde is a French daily evening newspaper owned by La Vie-Le Monde Group and edited in Paris. It is one of two French newspapers of record, and has generally been well respected since its first edition under founder Hubert Beuve-Méry on 19 December 1944...
, 22 November 2009
- Innovation and creation:
- « L'union du géomètre et du saltimbanque », Pierre AssoulinePierre AssoulinePierre Assouline is a writer and journalist. He was born in Casablanca, Morocco. He has published several novels and biographies, and also contributes articles for the print media and broadcasts for radio....
, Le Monde Magazine, 20 November 2009 - « L'avenir appartient aux créatifs », Sophie Gherardi, La TribuneLa TribuneLa Tribune is a French financial newspaper that was founded in 1985. The paper is in tabloid format and has a circulation of around 78,000.- External links :**...
, 21 November 2009 - « Google et la numérisation en France et dans le cadre du Forum d'Avignon. Interview de la ministre de la Culture espagnole », Punto Radio, Vincenç Batalla
- « L'union du géomètre et du saltimbanque », Pierre Assouline
- Tax reforms for culture:
- « La France est championne de la fiscalité positive pour la culture », La ProvenceLa ProvenceLa Provence is a French daily newspaper founded in 1997 and published in Marseille. It was created in Marseille from the merger of two daily newspapers, Le Provençal and the Le Méridional, which was bought by Gaston Defferre....
, 22 November 2009 - « French television Struggles to hit Prime Time », Alessandra Galloni, Wall Street Journal, 20 November 2009
- « La France est championne de la fiscalité positive pour la culture », La Provence
- Cultural attractivness of the territories :
- « La culture reste un levier de croissance pour les villes », Martine Robert, Les ÉchosLes ÉchosLes Échos is the first daily French financial newspaper, formerly owned by the British media group Pearson PLC, and sold in 2007 to the French luxury goods conglomerate LVMH....
, 23 November 2009 - « Atouts : Le patrimoine culturel génère un demi-million d’emplois », L'Alsace, 23 November 2009
- « La culture, modèle économique de demain », Bruna Basini, Le Journal du dimancheLe Journal du DimancheLe Journal du Dimanche is a French weekly newspaper. It is only published on Sundays.-History:The newspaper was created by Pierre_Lazareffin 1948. It now belongs to the Lagardère Group, through Hachette Filipacchi Médias...
, 14 November 2009
- « La culture reste un levier de croissance pour les villes », Martine Robert, Les Échos