Firebox.com
Encyclopedia
Firebox.com is an electronic commerce
based in London, England that was created in 1998 as hotbox.co.uk, an internet retailer founded by university friends Michael Acton Smith and Tom Boardman. Their inventory covers many different products from baby toys to high-tech gadgets.
Recently Firebox.com launched a US site and has set up a US based distribution center.
Michael Acton Smith is also the founder of Mind Candy
makers of Perplex City
, an alternate reality game
based on puzzles, a missing artifact and a fictional city. In 2008 Acton Smith also launched Moshi Monsters, an online game/social networking site for pre-teens which grew to over 4 million users by July 2009.
Most of the products sold on Firebox.com are skewed towards people who are into obscure or abstract items that are unique and hard to come by otherwise. The site states: “We're very selective though - so only the most original, most exciting products get picked.”
Electronic commerce
Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...
based in London, England that was created in 1998 as hotbox.co.uk, an internet retailer founded by university friends Michael Acton Smith and Tom Boardman. Their inventory covers many different products from baby toys to high-tech gadgets.
History
Two friends in college, Michael Acton Smith and Tom Boardman decided that they had a good idea for a new drinking game – the Shot Glass Chess Set. The idea prompted them to create a completely online company where people could purchase this and other obscure but “cool” products. The idea was to create a site where the public could meet with original and interesting products. They began in Cardiff, Wales as hotbox.co.uk, then in 1999 moved to London and relaunched as Firebox.comRecently Firebox.com launched a US site and has set up a US based distribution center.
Michael Acton Smith is also the founder of Mind Candy
Mind Candy
Mind Candy is a British entertainment company, formed in 2003 by UK internet entrepreneur Michael Acton Smith, and based in Shoreditch, London, England...
makers of Perplex City
Perplex City
Perplex City was a long-term alternate reality game presented by Mind Candy, a London-based development team. The first "season" of the game had players looking for "The Receda Cube" , a priceless scientific and spiritual artifact to the people of a fictional metropolis known as "Perplex City",...
, an alternate reality game
Alternate reality game
An alternate reality game is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions....
based on puzzles, a missing artifact and a fictional city. In 2008 Acton Smith also launched Moshi Monsters, an online game/social networking site for pre-teens which grew to over 4 million users by July 2009.
Products
- Gifts
- Gadgets
- Toys
- Games
- Firetots
- Lifestyle
- Design
- Technology
- Geek
- Eco-friendly
- Retro
- Experiences
- WTF- What the firebox
Most of the products sold on Firebox.com are skewed towards people who are into obscure or abstract items that are unique and hard to come by otherwise. The site states: “We're very selective though - so only the most original, most exciting products get picked.”