Don't Hold Others Back
Encyclopedia
Don't Hold Others Back is an advertisement created by Connex Melbourne
to encourage courtesy on the Melbourne Rail Network (Metlink
) by implying that delays to a train which causes delays on the network are caused by people holding the doors open for other people, standing near the doorway when there are seats available, banging on the doors or hassling the train driver to open them.
The music for the advertisement, an evocative Stalinist mood-piece entitled No(t) Home, was written especially for the video by Russian born, Tasmania
n based singer Zulya Kamalova
, a leading proponent of Tatar music in Australia
.
Connex Melbourne
Connex Melbourne was a wholly owned subsidiary of French company Veolia Environnement, which had a franchise from the State Government of Victoria to operate all suburban passenger rail services in Melbourne, Victoria, Australia. In August 2007, Connex's contract was extended to 30 November 2009....
to encourage courtesy on the Melbourne Rail Network (Metlink
Metlink
Metlink, formerly The Met, is the marketing body and umbrella brand for public train, tram and bus transport operators in Greater Melbourne, Victoria, Australia.-Responsibilities:Metlink is responsible for the promotion of travel by public transport...
) by implying that delays to a train which causes delays on the network are caused by people holding the doors open for other people, standing near the doorway when there are seats available, banging on the doors or hassling the train driver to open them.
The music for the advertisement, an evocative Stalinist mood-piece entitled No(t) Home, was written especially for the video by Russian born, Tasmania
Tasmania
Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...
n based singer Zulya Kamalova
Zulya Kamalova
Zulya Kamalova is an award-winning Tatar singer. She currently resides in Australia though tours both countries frequently.-Life:Zulya grew up in Tatarstan and began performing and writing music at age 9. In 1991, she moved to Australia, settling in Hobart, Tasmania...
, a leading proponent of Tatar music in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
.
External links
- http://www.dontholdothersback.com/ Official website which features more information and the option to view the television advertisement.
- http://www.connexmelbourne.com.au/ Official website of Connex Melbourne.
- http://www.zulya.com/ Official website of Zulya Kamalova