Discount Home Shoppers' Club
Encyclopedia
Discount Home Shoppers' Club, Inc. (DHS Club) is an American
company based in Englewood, Florida
. It was formed and incorporated in June 1997 by its founder and CEO
, Richard Burke.
The DHS Club is a multi-business operation with such companies as the ClubShop Mall (online shopping), Glocal Income (business opportunity), Glocal Generation (personalized networking), DHS Club Kids (non-profit organization), Ducks Nest Retreat (cabin rentals) and ClubShop Rewards (customer loyalty reward program).
The DHS Club tries to promote group buying power, and an economic community of people helping people.
. The DHS Club's first priority was to establish a membership base, so the first people Burke recruited to become DHS Club independent sales reps (VIP Members) was his oldest son Will Burke and good friend Paul Spence. The incentive to become a DHS Club VIP Member was to create a residual income by recruiting others to become DHS Club VIP Members and to save money on the products and services the DHS Club had to offer. One of the first main product the DHS Club had to offer at a discount was the Web TV
. By 2000 the DHS Club created an online shopping mall for their DHS Club Members that rewarded their members back with cash back rebates
. ClubShop Mall online stores included Wal-Mart
, Amazon
and Dell
.
By 2001, The DHS Club had over 1 million people join the DHS Club’s online shopping mall and business opportunity.
In 2002, The DHS Club test marketed an offline shopping rewards program with participating Merchants, so DHS Club Members can save money and earn Reward Points on their offline purchases with restaurants, florists, salons, car repair shops and many other types of merchants around the world. The DHS Club also purchased around 20 acres (80,937.2 m²) of land in Southeast Tennessee
and created a corporate retreat property and cabin rental property.
In December 2006, the DHS Club and ClubShop Mall were featured on the television show, "The World's Greatest", which was shown on cable networks throughout the United States.
By the end of 2007, ClubShop Malls were opened in the Netherlands Antilles
, Malaysia and Suriname
.
prevention groups to prevent the DHS Club from sending email and made DHS Club revenues drop 70%.
In 2002, the DHS Club announced that they created a “Zero Tolerance Spam Policy” as well as a new standard of enforcement of this policy by instituting a full double opt-in process for all membership requests. A full double opt-in process ensures that no one is registered as a DHS Club Member without providing authorization or approval by confirming their membership request.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
company based in Englewood, Florida
Englewood, Florida
Englewood is a census-designated place in Charlotte and Sarasota counties in the U.S. state of Florida. As of the 2000 census, it had a population of 16,196.Englewood also was the original name for Vineland, Florida...
. It was formed and incorporated in June 1997 by its founder and CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
, Richard Burke.
The DHS Club is a multi-business operation with such companies as the ClubShop Mall (online shopping), Glocal Income (business opportunity), Glocal Generation (personalized networking), DHS Club Kids (non-profit organization), Ducks Nest Retreat (cabin rentals) and ClubShop Rewards (customer loyalty reward program).
The DHS Club tries to promote group buying power, and an economic community of people helping people.
History
The DHS Club's first office was an apartment over founder Richard Burke's garage. Soon after the DHS Club started hiring employees, it was moved into a small office in Englewood, FloridaEnglewood, Florida
Englewood is a census-designated place in Charlotte and Sarasota counties in the U.S. state of Florida. As of the 2000 census, it had a population of 16,196.Englewood also was the original name for Vineland, Florida...
. The DHS Club's first priority was to establish a membership base, so the first people Burke recruited to become DHS Club independent sales reps (VIP Members) was his oldest son Will Burke and good friend Paul Spence. The incentive to become a DHS Club VIP Member was to create a residual income by recruiting others to become DHS Club VIP Members and to save money on the products and services the DHS Club had to offer. One of the first main product the DHS Club had to offer at a discount was the Web TV
Web TV
Web TV may refer to:* MSN TV , a thin client which uses a television for display and the online service that supports it* Web television, an emerging genre of digital entertainment...
. By 2000 the DHS Club created an online shopping mall for their DHS Club Members that rewarded their members back with cash back rebates
Cashback website
A cashback website is a type of reward website that pays its members a percentage of money earned when they purchase goods and services via its affiliate links.-Cashback shopping:...
. ClubShop Mall online stores included Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
, Amazon
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...
and Dell
Dell
Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...
.
By 2001, The DHS Club had over 1 million people join the DHS Club’s online shopping mall and business opportunity.
In 2002, The DHS Club test marketed an offline shopping rewards program with participating Merchants, so DHS Club Members can save money and earn Reward Points on their offline purchases with restaurants, florists, salons, car repair shops and many other types of merchants around the world. The DHS Club also purchased around 20 acres (80,937.2 m²) of land in Southeast Tennessee
Tennessee
Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...
and created a corporate retreat property and cabin rental property.
In December 2006, the DHS Club and ClubShop Mall were featured on the television show, "The World's Greatest", which was shown on cable networks throughout the United States.
By the end of 2007, ClubShop Malls were opened in the Netherlands Antilles
Netherlands Antilles
The Netherlands Antilles , also referred to informally as the Dutch Antilles, was an autonomous Caribbean country within the Kingdom of the Netherlands, consisting of two groups of islands in the Lesser Antilles: Aruba, Bonaire and Curaçao , in Leeward Antilles just off the Venezuelan coast; and Sint...
, Malaysia and Suriname
Suriname
Suriname , officially the Republic of Suriname , is a country in northern South America. It borders French Guiana to the east, Guyana to the west, Brazil to the south, and on the north by the Atlantic Ocean. Suriname was a former colony of the British and of the Dutch, and was previously known as...
.
Controversy
In the early 2000s, DHS Club policy allowed DHS Club VIP Members to sign-up people for free to become DHS Club Members. With this policy being so easy to sign up new members, a few DHS Club VIP Members took advantage of this policy by signing people up to be DHS Club Members without their consent. By the time the DHS Club noticed this issue it was too late. The DHS Club was put on many blacklist by spamE-mail spam
Email spam, also known as junk email or unsolicited bulk email , is a subset of spam that involves nearly identical messages sent to numerous recipients by email. Definitions of spam usually include the aspects that email is unsolicited and sent in bulk. One subset of UBE is UCE...
prevention groups to prevent the DHS Club from sending email and made DHS Club revenues drop 70%.
In 2002, the DHS Club announced that they created a “Zero Tolerance Spam Policy” as well as a new standard of enforcement of this policy by instituting a full double opt-in process for all membership requests. A full double opt-in process ensures that no one is registered as a DHS Club Member without providing authorization or approval by confirming their membership request.