Deadline.com, part of Jay Penske

Jay Penske

Jay Penske is an American media and publishing entrepreneur, born in New York City and currently based in Los Angeles.-Early life:Penske is the youngest son of Roger Penske. Penske went to high school at St. Mary's Preparatory. At St. Mary's, Penske was named All-League, All-State, All-American,...

's PMC, is an online magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

, founded and edited by Nikki Finke

Nikki Finke

Nikki Finke is an American journalist and blogger. She is Founder and Editor in chief and President of Deadline.com, a website with original content consisting of her and other veteran showbiz journalists' reporting and commentary on the business of the entertainment industry formerly known as...

.

Publication

The site is updated several times a day, with the infotainment

Infotainment

Infotainment is "information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers." It is a neologistic portmanteau of information and entertainment, referring to a type of media which provides a combination of...

 industry as its focus.

History

Finke began writing her LA Weekly

LA Weekly

LA Weekly is a free weekly tabloid-sized "alternative weekly" in Los Angeles, California. It was founded in 1978 by Editor/Publisher Jay Levin and a board of directors that included actor-producer Michael Douglas...

column Deadline Hollywood in June 2002, and began the Deadline Hollywood Daily (DHD) blog in March 2006 as an online version of her column. In 2009 she sold DHD to Mail.com Media for a reported "seven-figure payday", under an agreement by which she would hire an additional writer but remain the site's editor. In September 2009 the name was changed to Deadline.com and additional cities were added, including New York and London.

Staff

Former Variety

Variety (magazine)

Variety is an American weekly entertainment-trade magazine founded in New York City, New York, in 1905 by Sime Silverman. With the rise of the importance of the motion-picture industry, Daily Variety, a daily edition based in Los Angeles, California, was founded by Silverman in 1933. In 1998, the...

reporter Mike Fleming edits Deadline | New York and reporter Tim Adler was brought on to edit Deadline | London, while Finke remains the editor of Deadline | Hollywood. In March 2010 Nellie Andreeva, a reporter for The Hollywood Reporter

The Hollywood Reporter

Formerly a daily trade magazine, The Hollywood Reporter re-launched in late 2010 as a unique hybrid publication serving the entertainment industry and a consumer audience...

was hired to helm the site's television coverage. The hire of Andreeva from The Hollywood Reporter

The Hollywood Reporter

Formerly a daily trade magazine, The Hollywood Reporter re-launched in late 2010 as a unique hybrid publication serving the entertainment industry and a consumer audience...

and Fleming from Variety

Variety (magazine)

Variety is an American weekly entertainment-trade magazine founded in New York City, New York, in 1905 by Sime Silverman. With the rise of the importance of the motion-picture industry, Daily Variety, a daily edition based in Los Angeles, California, was founded by Silverman in 1933. In 1998, the...

coincided with Deadline.com overtaking both sites in online traffic.

External links

• About Deadline.com at PMC