Centre d'étude des supports de publicité
Encyclopedia
The Centre d'étude des supports de publicité (CESP) is a non-profit association
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
of media and communications services in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
.
Activity : Association interprofessionnelle chargée de l'audit des études d'audience médias en France
Headquarters : 136 Boulevard Haussmann
75008 PARIS
Web site : www.cesp.org
Tel. : 01 42 89 12 26
Fax : 01 42 89 12 25
Presentation
Founded in 1957, CESP is an interprofessionnal association who gathers the whole of the actors of the advertising marketconcerned with the study of the audience of the media: advertisers, agencies and councils media, central merchandizings of space, advertising media and controls.
It is a formation, information, resource centre for professionals.
Its missions are: To ensure the audit and the labelisation of the studies and research on media like their audiences.
It is a place of meetings, exchanges, of discussion on questions of audience and with its measurement.
It brings its expertise both to France and to international on work concerning the media, on new tools and techniques.
At an international level, they are member of several organizations :
- Esomar : The World Association of Research Professionals.
- Ebu : Union Européenne Radio-Télévision
- Emro : Association of European Media Research Organisations
- L’I-JIC (anciennement EURO-JICs) : Association internationale des organismes de certification et d’études des supports de Publicité
Outstanding events
- 23/03/07: Elections with the Board of directors and accommodates three new administrators :
- Zysla BELLIAT, Delegate president Studies & Research OMD, to replace Bruno Delecour.
- Bénédicte de BOLLARDIERE, Delegated General of the Trade union of Controls Internet (SRI).
- Jean-Marc RHETO, Director General of Médiavision, with the head office of Gérard Gros.
- 26/03/07: Nicolas Cour, President of Collège Presse Magazine
- 27/06/07: Bolloré Intermédia join the CESP
- 8/06/07: The CESP is 50 years old