CFC (Indonesia)
Encyclopedia
California Fried Chicken (CFC) is an Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

n fast food restaurant chain, serving principally fried chicken
Fried chicken
Fried chicken is a dish consisting of chicken pieces usually from broiler chickens which have been floured or battered and then pan fried, deep fried, or pressure fried. The breading adds a crisp coating or crust to the exterior...

. Its major competitors are Texas Chicken
Church's Chicken
Church's Chicken is a US-based chain of fast food restaurants specializing in fried chicken, also trading outside North America as Texas Chicken. The chain was founded as Church's Fried Chicken To Go by George W. Church, Sr., on April 17, 1952, in San Antonio, across the street from The Alamo...

  and KFC
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...

 and as of June 2011 it runs 215 chains across Indonesia.

History

The chain, established in 1983 in Jakarta
Jakarta
Jakarta is the capital and largest city of Indonesia. Officially known as the Special Capital Territory of Jakarta, it is located on the northwest coast of Java, has an area of , and a population of 9,580,000. Jakarta is the country's economic, cultural and political centre...

 as a franchise of the American-based Pioneer Take Out, has an American name and is now entirely Indonesian owned.

The chain is supplied by the same group, the Sierad Group, which also supplies chicken to Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...

  and Kentucky Fried Chicken.

It is the main brand of PT Pioneerindo Gourmet International Tbk which was listed on the Jakarta Stock Exchange
Jakarta Stock Exchange
Jakarta Stock Exchange or in Indonesian Bursa Efek Jakarta was a stock exchange based in Jakarta, Indonesia, before it merged with the Surabaya Stock Exchange to form the Indonesian Stock Exchange.-History:...

 in 1994. The firm also runs Sapo Oriental and Cal Donat outlets in Jakarta, and employs 1,400 people. Studies conducted by the Jakarta Post reveal that it is the fifth most popular fast food chain in Indonesia after Restoran Sederhana, KFC, McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 and Pizza Hut
Pizza Hut
Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....

. As the westernization of Indonesia too off in the 1990s, California Fried Chicken took advantage of the growth of American-style malls in the country, reaching 90 by 1998. It is now common to see branches of the chain in malls or near supermarkets, often in direct competition with neighboring branches of the global brands of the above mentioned and Dunkin Donuts.

In 2008, the firm opened new outlets in Salatiga
Salatiga
Salatiga is a city in Central Java, Indonesia, located between the cities of Semarang and Surakarta. It sits at the foot of Mount Merbabu and Mount Telomoyo, and has a relatively cool climate due to its elevated position.-Origin of name:...

 and Central Java
Central Java
Central Java is a province of Indonesia. The administrative capital is Semarang. It is one of six provinces on the island of Java.This province is the province of high Human Development in Indonesia and its Points Development Index countries is equivalent to Lebanon. The province of Central Java...

, marketed in a way which meets local demands by serving traditional Indonesian food staples of fried noodles and rice with chicken.

Logo

The logo and marketing of California Fried Chicken is very similar to that of Kentucky Fried Chicken. Like the KFC logo, CFC uses red and white with the letters CFC and features a cartoon old western white and blue wagon in a yellow circular background. Its advertising slogan is "Bukan Cuma Ayam" which is featured in the logo, meaning "Not Just Chicken".

Reception

Although the chain has become a major success, it has not been without its criticism as globalization of American culture takes full swing. It has been criticized for "being a KFC clone". One author scoffed, 'California fried chicken? Can you believe it, these people eat battery chickens? What sort of progress is that for Indonesia?"

External links

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