C. F. Hathaway Company
Encyclopedia
C. F. Hathaway Company was a private manufacturer of shirts for men and boys, located in Waterville, Maine
. It was founded in 1837 and made uniform shirts for Union soldiers during the American Civil War
. It is most famous for its "man with an eye patch" advertising campaign, which was created by Ogilvy & Mather
in 1951. The man who appeared in the ad was Baron George Wrangell, who was a Russian aristocrat with 20/20 vision, but the advertisement's creator, David Ogilvy, was inspired by a picture of Lewis Douglas, who had lost an eye in a fishing accident.
The company closed its Maine factory in 2002, making it the last major American shirt company to produce shirts in the United States.
Waterville, Maine
Waterville is a city in Kennebec County, Maine, United States, on the west bank of the Kennebec River. The population was 15,722 at the 2010 census. Home to Colby College and Thomas College, Waterville is the regional commercial, medical and cultural center....
. It was founded in 1837 and made uniform shirts for Union soldiers during the American Civil War
American Civil War
The American Civil War was a civil war fought in the United States of America. In response to the election of Abraham Lincoln as President of the United States, 11 southern slave states declared their secession from the United States and formed the Confederate States of America ; the other 25...
. It is most famous for its "man with an eye patch" advertising campaign, which was created by Ogilvy & Mather
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
in 1951. The man who appeared in the ad was Baron George Wrangell, who was a Russian aristocrat with 20/20 vision, but the advertisement's creator, David Ogilvy, was inspired by a picture of Lewis Douglas, who had lost an eye in a fishing accident.
The company closed its Maine factory in 2002, making it the last major American shirt company to produce shirts in the United States.
