Beck's - AbsoluteAstronomy.com

Brauerei Beck & Co is a German

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

brewery in the north German city of Bremen

Bremen

The City Municipality of Bremen is a Hanseatic city in northwestern Germany. A commercial and industrial city with a major port on the river Weser, Bremen is part of the Bremen-Oldenburg metropolitan area . Bremen is the second most populous city in North Germany and tenth in Germany.Bremen is...

. Owned by local families until February 2002, it was then sold to Interbrew

Interbrew

Interbrew was a large Belgium-based brewing company which owned many internationally known beers, as well as some smaller local beers. In 2004 Interbrew merged with Brazilian brewer AmBev to form InBev, which is the now largest brewer in the world by volume, with a 13% global market share now...

for 1.8 billion euros. The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas May. In 1875, Thomas May left the brewery which then became known as Kaiserbrauerei Beck & Co.

Beck's ranks fifth among Germany's best selling breweries. Beck's is still growing in the German Market, but it is still not a major brewer in Germany. Beck's produces parts of its beers by other companies which are owned by Beck's such as Löwenbräu

Löwenbräu

Löwenbräu is a German brewery in Munich, Bavaria, Germany that produces a traditional Munich-style beer. It is currently owned by the American-Brazilian-Belgian company Anheuser-Busch InBev. Like other premium German beers, it is brewed according to the German "Reinheitsgebot" dating back to 1516...

in Munich and Hasseröder

Hasseröder

The Hasseröder brewery started in 1872 under the name “Zum Auerhahn,” in the district of Hasserode in Wernigerode. In 1882 Ernst Schreyer assumed control of the brewery. In 1896 the brewery became an "Aktiengesellschaft" or AG, and in the same year put out 25,000 hectoliters of beer...

in Wernigerrode. Beck's in Bremen is the logistic German Headquarters of InBev. All advertising and logistics for the companies owned by InBev Germany is steered from there for this Market.

History

Beck's logo, a key, is the mirror image of the coat of arms of Bremen. Since Beck's is located on the river of a port city, it was easy to ship out its beer to the world at large and become an international beer powerhouse. Beck's is known for its pilsner consisting of two row spring barley from the south of England, yeast

Yeast

Yeasts are eukaryotic micro-organisms classified in the kingdom Fungi, with 1,500 species currently described estimated to be only 1% of all fungal species. Most reproduce asexually by mitosis, and many do so by an asymmetric division process called budding...

, crystal water from the "Rotenburger Rinne"

Rotenburg an der Wümme

Rotenburg an der Wümme is a town in Lower Saxony, Germany. It is the capital of the district of Rotenburg.-Geography:...

and Hallertau

Hallertau

The Hallertau or Holledau is an area in Bavaria, Germany. At 178 km², it is listed as the largest continuous hop-planting area in the world...

hops from southern Germany.

Although Beck's marketing material claims that it follows the strict Reinheitsgebot

Reinheitsgebot

The Reinheitsgebot , sometimes called the "German Beer Purity Law" or the "Bavarian Purity Law" in English, was a regulation concerning the production of beer in Germany. In the original text, the only ingredients that could be used in the production of beer were water, barley and hops...

, the German Purity Law of 1516 by the Duke Albrecht the Fifth of Bavaria, as with virtually all modern beers, cultured yeast is an ingredient, which was later approved in an amendment to the original purity law. Beck's was the first German beer company to use green bottles.

The St. Pauli Girl

St. Pauli Girl

St. Pauli Girl beers are brewed and bottled by the St. Pauli Brauerei, which is located within the Beck's brewery in Bremen, Germany.The brand derives its name from the fact that the original brewery, established 1857 by Lüder Rutenberg, was located next to the former St Paul's Monastery in...

Brewery is housed within the Brewery in Bremen. Although Beck's and St. Pauli Girl beers are very similar in nature, the latter only recently has been sold in Germany.

Beck's is the number one German export beer by volume and is sold in over 100 countries. The largest markets for Beck's outside Germany are the United Kingdom, the USA, Italy, Australia, Ukraine, Romania and Russia.

The main brand is Beck's which has for many years also been brewed under license in Namibia

Namibia

Namibia, officially the Republic of Namibia , is a country in southern Africa whose western border is the Atlantic Ocean. It shares land borders with Angola and Zambia to the north, Botswana to the east and South Africa to the south and east. It gained independence from South Africa on 21 March...

, which prior to World War I

World War I

World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

was a German colony. It is also today brewed in Bulgaria, Australia, Ukraine, Serbia, Montenegro, China, Nigeria, Hungary, Romania, Croatia, Turkey and Bosnia and Herzegovina. In Germany the Spatenbräu-Löwenbräu

Löwenbräu

Group in Munich is producing Beck's Beer for the Market in southern Germany and southern Europe.

Products

Beck's - the main brand, a pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
Haake Beck - a beer produced for the Bremen region
Beck's Blue (Alcohol Free)
Beck's Premier Light
Beck's Gold
Beck's Green Lemon
Beck's Green Lemon Alcohol Free
Beck's Chilled Orange
Beck's Level 7
Beck's Ice
Beck's NEXT
Beck's Dark
Beck's Oktoberfest (only U.S. Market -forbidden in Gemany because it is not brewed by a Munich Brewery)
Beck's VIER

Sponsorship

Beck's beer has previously sponsored the Beck's Futures

Beck's Futures

Beck's Futures was a British art prize founded by London's Institute of Contemporary Arts and sponsored by Beck's beer given to contemporary artists....

British art prize given to contemporary artists.

Beck's summer 2009 limited-edition labels were designed by the musical groups Hard-Fi

HARD-Fi

Hard-Fi are an English indie rock band formed in Staines, Surrey in 2003. The band's members are Richard Archer , Ross Phillips , Kai Stephens and Steve Kemp .They achieved chart success with their third single, "Hard to Beat" and then followed by other successful singles such as...

and Ladyhawke (musician).
Beck's 2010 limited-edition art labels were designed by the musical group Phoenix

Phoenix (band)

Phoenix is a Grammy Award winning French indie rock band from Versailles, founded by Thomas Mars, Deck d'Arcy, Christian Mazzalai and Laurent Brancowitz.-Formation and early years:...

and other emerging artists. With each art label, consumers could download a free track from play.com.

External links

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