Bartles & Jaymes
Encyclopedia
Bartles & Jaymes is a flavored wine cooler
and malt beverage
line produced by the E & J Gallo Winery
in the United States
, and introduced in 1981. Flavors include Strawberry Daiquiri, Fuzzy Navel, Exotic Berry, Margarita, Piña Colada, Classic Original, Tropical Mango, Blue Hawaiian, Strawberry Margarita, Raspberry Pomegranate, Body Shot Lime, Mojito, and Sangria. Discontinued flavors include Blackberry, Raspberry Daiquiri, Strawberry Cosmopolitan, Melon Splash, Apple Passion, Orange Sunset and Red.
, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes (played by David Joseph Rufkahr and Dick Maugg, respectively), sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after two men who started a little winery which eventually became the Ernest & Julio Gallo Winery
. Bartles did all the talking, and ended each commercial with the tagline
, "... and thank you for your support."
Prior to their work on the ads, neither Rufkahr nor Maugg had been an actor: Rufkahr worked for an advertising agency, while Maugg was a general contractor. David Rufkahr died of a heart attack in April 1996, in Bend, Oregon, at the age of 61.
song You or Your Memory on his 2005 album, The Sunset Tree
.
Bartles and Jaymes is mentioned in the Band of Horses
song Neighbor on their 2010 album, Infinite Arms
.
MC KRS-ONE
notes Bartles and Jaymes in a freestyle
for Tony Touch
's 50 MCs mixtape
.
Bartles and Jaymes is mentioned in the 2005 song Never Change by rapper AZ
from the album A.W.O.L.
The commercials were parodied on Saturday Night Live
in 1986 by Phil Hartman
and A. Whitney Brown
and by Late Night with Conan O'Brien
in 1994 by Conan O'Brien
and Andy Richter
.
Bartles and Jaymes is mentioned in the movie Son In Law
.
Bartles and Jaymes appears briefly on the show Modern Family
in the episode "Princess Party."
Bartles and Jaymes is mentioned in Andy Samberg
and Justin Timberlake
's song "3-Way (The Golden Rule)
" on Saturday Night Live
, 21st May 2011, with Samberg saying "roll up to her crib with some Bartles and Jaymes."
Wine cooler
A wine cooler is an alcoholic beverage made from wine and fruit juice, often in combination with a carbonated beverage and sugar.Traditionally home-made, wine coolers have been bottled and sold by commercial distributors since the early 1980s, especially in areas where their lower alcohol content...
and malt beverage
Malt beverage
Malt beverage is an American term for both alcohol containing and non-alcoholic fermented beverages, in which the primary ingredient is the grain, or seed of the barley plant, which has been allowed to sprout in a traditional way called slightly before it is processed...
line produced by the E & J Gallo Winery
E & J Gallo Winery
E & J Gallo Winery was founded in 1933 by Ernest Gallo and Julio Gallo in Modesto, California. E & J Gallo Winery is the largest exporter of California wines and is a large promoter of wines from Sonoma County.-History:...
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, and introduced in 1981. Flavors include Strawberry Daiquiri, Fuzzy Navel, Exotic Berry, Margarita, Piña Colada, Classic Original, Tropical Mango, Blue Hawaiian, Strawberry Margarita, Raspberry Pomegranate, Body Shot Lime, Mojito, and Sangria. Discontinued flavors include Blackberry, Raspberry Daiquiri, Strawberry Cosmopolitan, Melon Splash, Apple Passion, Orange Sunset and Red.
TV commercials
The product line is well remembered for its folksy television commercials, created by Hal RineyHal Riney
Hal Patrick Riney was an American advertising executive.Founder of Publicis & Hal Riney, Riney was named #30 on the Advertising Age 100 people of the 20th century. He was inducted into the Advertising Hall of Fame in 2001.Riney grew up in Longview, Washington...
, which ran from 1984 to 1991. Two older gentlemen characters, Frank Bartles and Ed Jaymes (played by David Joseph Rufkahr and Dick Maugg, respectively), sat on a front porch and related their new discoveries or projects on which they were working. The characters were patterned after two men who started a little winery which eventually became the Ernest & Julio Gallo Winery
E & J Gallo Winery
E & J Gallo Winery was founded in 1933 by Ernest Gallo and Julio Gallo in Modesto, California. E & J Gallo Winery is the largest exporter of California wines and is a large promoter of wines from Sonoma County.-History:...
. Bartles did all the talking, and ended each commercial with the tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...
, "... and thank you for your support."
Prior to their work on the ads, neither Rufkahr nor Maugg had been an actor: Rufkahr worked for an advertising agency, while Maugg was a general contractor. David Rufkahr died of a heart attack in April 1996, in Bend, Oregon, at the age of 61.
In popular culture
Bartles and Jaymes is mentioned in the The Mountain GoatsThe Mountain Goats
The Mountain Goats is an American indie rock band formed in Claremont, CA by singer-songwriter John Darnielle. For many years, the sole member of the Mountain Goats was Darnielle himself, despite the plural moniker....
song You or Your Memory on his 2005 album, The Sunset Tree
The Sunset Tree
The Sunset Tree is the ninth studio album by the Mountain Goats, released on April 26, 2005 by 4AD.-Notes:While We Shall All Be Healed focused on Darnielle's years as a teenager involved with other methamphetamine users, The Sunset Tree focuses on his childhood, and a recurring theme is domestic...
.
Bartles and Jaymes is mentioned in the Band of Horses
Band of Horses
Band of Horses, originally briefly known as Horses, are an American rock band formed in 2004 in Seattle by Ben Bridwell. They have released three studio albums, the most recent and most successful of which is 2010's Grammy nominated Infinite Arms...
song Neighbor on their 2010 album, Infinite Arms
Infinite Arms
-Reception and chart performance:Infinite Arms has proved a major international success for Band of Horses. It has performed well in charts in Europe, Australasia and North America, reaching the top 10 in the US, Canada, Denmark, Greece, Norway and Sweden....
.
MC KRS-ONE
KRS-One
Lawrence Krisna Parker , better known by his stage names KRS-One , and Teacha, is an American rapper...
notes Bartles and Jaymes in a freestyle
Freestyle rap
Freestyle rap commonly refers to rap lyrics which are improvised through a acapella or with instrumental beats, i.e. performed with no previously composed lyrics, or "off the top of the head"...
for Tony Touch
Tony Touch
Tony Touch is an American hip hop break dancer, rapper, DJ, producer and actor of Puerto Rican descent.Tony Touch began as a B-boy during the rap music renaissance era of the early 1980s...
's 50 MCs mixtape
Mixtape
A Mix Tape or Mixed Tape is a compilation of songs recorded in a specific order, traditionally onto an audio Compact Cassette.A Mix Tape, which usually reflects the musical tastes of its compiler, can range from a casually selected list of favorite songs, to a conceptual mix of songs linked by a...
.
Bartles and Jaymes is mentioned in the 2005 song Never Change by rapper AZ
AZ (rapper)
Anthony Cruz , better known as AZ is a Grammy-nominated American rapper of Dominican & African American descent. He is known for being a long time and frequent rhyme partner of Nas, and also a member of hip-hop group The Firm alongside Nas, Foxy Brown, Cormega and Nature.In a countdown of the 10...
from the album A.W.O.L.
The commercials were parodied on Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...
in 1986 by Phil Hartman
Phil Hartman
Philip Edward "Phil" Hartman was a Canadian-American actor, comedian, screenwriter, and graphic artist. Born in Brantford, Ontario, Hartman and his family moved to the United States when he was 10...
and A. Whitney Brown
A. Whitney Brown
Alan Whitney Brown is an Emmy Award-winning writer and comedian probably best known for his recurring appearances on Saturday Night Live in the 1980s opposite Dennis Miller in a biting satirical...
and by Late Night with Conan O'Brien
Late Night with Conan O'Brien
Late Night with Conan O'Brien is an American late-night talk show hosted by Conan O'Brien that aired 2,725 episodes on NBC between 1993 and 2009. The show featured varied comedic material, celebrity interviews, and musical and comedy performances. Late Night aired weeknights at 12:37 am...
in 1994 by Conan O'Brien
Conan O'Brien
Conan Christopher O'Brien is an American television host, comedian, writer, producer and performer. Since November 2010 he has hosted Conan, a late-night talk show that airs on the American cable television station TBS....
and Andy Richter
Andy Richter
Paul Andrew "Andy" Richter is an American actor, writer, comedian, and late night talk show announcer. He is best known for his role as the sidekick of Conan O'Brien on each of the host's programs: Late Night and The Tonight Show on NBC, and Conan on TBS...
.
Bartles and Jaymes is mentioned in the movie Son In Law
Son in Law
Son in Law is a 1993 comedy film starring Pauly Shore, Carla Gugino, Lane Smith, Cindy Pickett, Tiffani Thiessen, Patrick Renna, Dan Gauthier and Dennis Burkley.-Plot:...
.
Bartles and Jaymes appears briefly on the show Modern Family
Modern Family
Modern Family is an American television comedy series created by Christopher Lloyd and Steven Levitan, which debuted on ABC on September 23, 2009. Lloyd and Levitan serve as showrunner and executive producers, under their Levitan-Lloyd Productions label...
in the episode "Princess Party."
Bartles and Jaymes is mentioned in Andy Samberg
Andy Samberg
David Andrew "Andy" Samberg is an American actor, comedian, rapper and writer best known as a member of the comedy group The Lonely Island and as a cast member on Saturday Night Live...
and Justin Timberlake
Justin Timberlake
Justin Randall Timberlake is an American pop musician and actor. He achieved early fame when he appeared as a contestant on Star Search, and went on to star in the Disney Channel television series The New Mickey Mouse Club, where he met future bandmate JC Chasez...
's song "3-Way (The Golden Rule)
3-Way (The Golden Rule)
"3-Way " is a song by American comedy music group The Lonely Island featuring American pop singers Justin Timberlake and Lady Gaga. It appeared as an SNL Digital Short in the May 21, 2011 episode of the sketch comedy television series Saturday Night Live , which saw Timberlake and Gaga as the host...
" on Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...
, 21st May 2011, with Samberg saying "roll up to her crib with some Bartles and Jaymes."