Babble.com
Encyclopedia
History: Then and Now
Babble was launched in December by Nerve Media, the people behind NerveNerve (website)
Nerve is an American online magazine dedicated to sex, relationships and culture. Founded by Rufus Griscom and Genevieve Field, it publishes articles and photography. It also hosts blogs, forums, and a section for personal advertisements. Nerve's CEO is Sean Mills...
, a popular online sex magazine. After one year, the site has grown to half a million readers per month. Babble Media was spun off as an independent company in 2009, and was acquired by Disney Interactive Media Group
Disney Interactive Media Group
The Disney Interactive Media Group , formerly known as the Walt Disney Internet Group and Disney Interactive Studios, oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries....
in 2011.
Mission statement
"To tell the truth about parenting, to bypass the clichés and dig into the magical and maddening reality. Our commitment to readers is to explore the world of parenting on a daily basis with ruthless honesty, and with the humor and lyricism natural to the subject."
Website Features
Babble content is divided into seven sections.- The Columns section includes: editor's note, bad parent, parental advisory, notes from a non-breeder, psychic nanny, infant industry, street fashion, gadget inspector, and field trip.
- The Features section includes: babble best, personal essays, celebrity interviews, how we live, and special issues.
- The Health and Development section includes: forums for topics and questions about pregnancy, newborns, infants, and toddlers, as well as columns (including cribsheet and pediatrician poll), and polls.
- The Fashion and Products section includes: Babble gift guides, featured products, searches, columns (including professor product, design with david netto, and face off), and polls.
- The Entertainment and Travel section includes: reviews of films and other kid stuff, Babble Guide to Grown-up Fare, columns (including travel columns), and searches.
- The Video section includes: featured popular videos, columns (including found video, rock n roll mamas, and tv time capsule), and video contests.
- The Blogs section features blogs, including strollerderby, band on the diaper run, political nanny, fame crawler, and drool.icio.us, as well as personal blogs, including knocked up, baby squared, and baby daddy.
Criticism
Although the website has won praise from some, it has also been criticized, for example, by Time Magazine, who accuse it of focusing too heavily on a hipster aesthetic that is exploitative of the actual children, commenting that "being a unique, creative individual through your kids that's disturbing."Notable Contributors
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