Australian Women's Weekly
Encyclopedia
The Australian Women's Weekly is an Australian monthly women's magazine published by ACP Magazines, a division of PBL Media
based in Sydney
. Audited circulation in 2009 exceeded 500,000 copies monthly, making it the largest magazine in Australia.
as a weekly publication. The first editor was George Warnecke and the initial dummy was laid out by WEP (William Edwin Pidgeon) who went on to do many famous covers over the next 25 years.
The Weekly celebrated its 50th anniversary of publication in June 1983 and its 75th anniversary in the October 2008 issue. In the 1990s, PBL launched Women's Weekly versions in Malaysia and Singapore, which follow the Weeklys style while containing largely local content.
In 1982, publication frequency was reduced from weekly to monthly. "Weekly" was retained in the name for reasons of familiarity and because a woman's "monthly" was a slang term for menstruation
. The final weekly edition was dated December 15, 1982, followed by the first monthly edition dated January, 1983. The TV guide was discontinued on introduction of the monthly format.
as news editor.
Previous editors of the Weekly have included Deborah Thomas, Julie Zaetta, Ita Buttrose
, Jennifer Rowe
and Robyn Foyster (December 2007 – October 2009).
PBL Media
Nine Entertainment Co. is a media company owned by CVC Asia Pacific.Originally a 50/50 joint venture with Consolidated Media Holdings, in June 2007 PBL announced that it would sell a further 25% to CVC for A$ 515 million...
based in Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
. Audited circulation in 2009 exceeded 500,000 copies monthly, making it the largest magazine in Australia.
History
The magazine was started in 1933 by Frank PackerFrank Packer
Sir Douglas Frank Hewson Packer, KBE , was an Australian media proprietor who controlled Australian Consolidated Press and the Nine Network.-Biography:...
as a weekly publication. The first editor was George Warnecke and the initial dummy was laid out by WEP (William Edwin Pidgeon) who went on to do many famous covers over the next 25 years.
The Weekly celebrated its 50th anniversary of publication in June 1983 and its 75th anniversary in the October 2008 issue. In the 1990s, PBL launched Women's Weekly versions in Malaysia and Singapore, which follow the Weeklys style while containing largely local content.
Format and frequency
The magazine is usually 240 pages long and printed on glossy paper trimmed to A4 page size. It typically contains feature articles about the modern Australian woman. For many years, it included a lift-out TV guide.In 1982, publication frequency was reduced from weekly to monthly. "Weekly" was retained in the name for reasons of familiarity and because a woman's "monthly" was a slang term for menstruation
Menstruation
Menstruation is the shedding of the uterine lining . It occurs on a regular basis in sexually reproductive-age females of certain mammal species. This article focuses on human menstruation.-Overview:...
. The final weekly edition was dated December 15, 1982, followed by the first monthly edition dated January, 1983. The TV guide was discontinued on introduction of the monthly format.
Editors
The current editor is Helen McCabe, who has held this position since August, 2009. She has attempted to improve the Weeklys news coverage. In late 2009 she hired Jordan Baker, formerly a reporter and travel writer for The Sydney Morning HeraldThe Sydney Morning Herald
The Sydney Morning Herald is a daily broadsheet newspaper published by Fairfax Media in Sydney, Australia. Founded in 1831 as the Sydney Herald, the SMH is the oldest continuously published newspaper in Australia. The newspaper is published six days a week. The newspaper's Sunday counterpart, The...
as news editor.
Previous editors of the Weekly have included Deborah Thomas, Julie Zaetta, Ita Buttrose
Ita Buttrose
Ita Clare Buttrose, AO, OBE is an Australian journalist and businesswoman. She was the founding editor of Cleo, a high-circulation magazine aimed at women aged 20 to 40 that was ground-breakingly frank about sexuality , and later as the editor of the more sedate Australian Women's Weekly...
, Jennifer Rowe
Jennifer Rowe
Jennifer June Rowe is an Australian author. Her crime fiction for adults is published under her own name, while her children's fiction is published under the pseudonyms Emily Rodda and Mary-Anne Dickinson...
and Robyn Foyster (December 2007 – October 2009).
External links
- Australian Women's Weekly Official site at ninemsn.com.au
- Jackson, Sally Cost-cutting at mags over: Law The Australian 12 Oct 2009 pp 30, 32 (accessed 2010-02-17)