Arm & Hammer
Encyclopedia
Arm & Hammer is a registered trademark
of Church and Dwight
, an American
manufacturer of household products. The logo
of this brand is a muscular arm
holding a hammer
. Originally associated only with baking soda and washing soda, beginning in the 1970s the company began to expand the brand to other products using baking soda as a deodorizing ingredient, including toothpaste
, laundry detergent, underarm deodorant, and cat litter. The Arm & Hammer brand is one of the longest-running and most recognized U.S. trademarks.
The Arm & Hammer logo dates back to the 1860s. James A. Church ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan
, the Roman god of fire and metalworking.
It is often claimed, incorrectly, that the brand name originated with tycoon Armand Hammer
, who owned a considerable amount of Church and Dwight stock in the 1980s and served on its board of directors. The Arm & Hammer brand was in use some 31 years before Hammer was born, leading some to speculate that things were actually the other way around and Hammer's father named him after the brand.
Industrial-strength bicarbonate cleaning products are labeled under an Arm & Hammer subsidiary division, ARMEX.
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
of Church and Dwight
Church and Dwight
Church & Dwight Co., Inc. is a minor U.S. manufacturer of household products that is based in Princeton, New Jersey. While it manufactures many items, it is by far best known for its Arm & Hammer line which includes baking soda and many other items made with it. The company was founded in 1896 to...
, an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
manufacturer of household products. The logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
of this brand is a muscular arm
Arm
In human anatomy, the arm is the part of the upper limb between the shoulder and the elbow joints. In other animals, the term arm can also be used for analogous structures, such as one of the paired forelimbs of a four-legged animal or the arms of cephalopods...
holding a hammer
Hammer
A hammer is a tool meant to deliver an impact to an object. The most common uses are for driving nails, fitting parts, forging metal and breaking up objects. Hammers are often designed for a specific purpose, and vary widely in their shape and structure. The usual features are a handle and a head,...
. Originally associated only with baking soda and washing soda, beginning in the 1970s the company began to expand the brand to other products using baking soda as a deodorizing ingredient, including toothpaste
Toothpaste
Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing...
, laundry detergent, underarm deodorant, and cat litter. The Arm & Hammer brand is one of the longest-running and most recognized U.S. trademarks.
The Arm & Hammer logo dates back to the 1860s. James A. Church ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan
Vulcan (mythology)
Vulcan , aka Mulciber, is the god of beneficial and hindering fire, including the fire of volcanoes in ancient Roman religion and Roman Neopaganism. Vulcan is usually depicted with a thunderbolt. He is known as Sethlans in Etruscan mythology...
, the Roman god of fire and metalworking.
It is often claimed, incorrectly, that the brand name originated with tycoon Armand Hammer
Armand Hammer
Armand Hammer was an American business tycoon most closely associated with Occidental Petroleum, a company he ran for decades, though he was known as well as for his art collection, his philanthropy, and for his close ties to the Soviet Union.Thanks to business interests around the world and his...
, who owned a considerable amount of Church and Dwight stock in the 1980s and served on its board of directors. The Arm & Hammer brand was in use some 31 years before Hammer was born, leading some to speculate that things were actually the other way around and Hammer's father named him after the brand.
Industrial-strength bicarbonate cleaning products are labeled under an Arm & Hammer subsidiary division, ARMEX.