Alma Har'el is a music video and commercial director.

Har'el was born in Tel Aviv

Tel Aviv

Tel Aviv , officially Tel Aviv-Yafo , is the second most populous city in Israel, with a population of 404,400 on a land area of . The city is located on the Israeli Mediterranean coastline in west-central Israel. It is the largest and most populous city in the metropolitan area of Gush Dan, with...

, where she began her film career as a video artist, mixing live video content for music concerts around Europe. After moving to the US

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 she established herself as music video director

Music video director

A music video director is driven by a given music track. These are called music videos and are then used as promotional tools for popular music singles...

, creating several critically acclaimed videos. Her work with Zach Condon and the band Beirut

Beirut (band)

Beirut is an American band which was originally the solo musical project of Santa Fe native Zachary Francis Condon, and later expanded into a band. The band's first performances were in Wollaston, United Kingdom, in May 2006, to support the release of their debut album, Gulag Orkestar...

 resulted in the award winning music video for their single "Elephant Gun" which earned her a VMA nomination for best directorial debut. The video was chosen by Pitchfork.com as one of the Top 50 Music Videos for the year 2007 and was on the Top 50 Videos of the Decade at Paste Magazine. Alma's other music videos include "Hidden Lakes" for Shearwater, "Clay Stones" for We Are The World, "Tonight's Today" for Jack Penate, "Harold T. Wilkins" for Fanfarlo and "Pa Bailar" for Bajofondo-Tango Club. Her music video for Jack Penate was nominated for a UK Music Video Award for Best Indy Rock Video.

During the 2008 elections, Har'el worked to support the Obama presidential campaign by directing three TV spots starring Danny DeVito

Danny DeVito

Daniel Michael DeVito, Jr. , better known as Danny DeVito, is an American actor, comedian, director and producer. He first gained prominence for his portrayal of Louie De Palma on the ABC and NBC television series Taxi , for which he won a Golden Globe and an Emmy.DeVito and his wife, Rhea Perlman,...

, Carl Reiner

Carl Reiner

Carl Reiner is an American actor, film director, producer, writer and comedian. He has won nine Emmy Awards and one Grammy Award during this career...

, Rhea Perlman, Larry Gelbart

Larry Gelbart

Larry Simon Gelbart was an American television writer, playwright, screenwriter and author.-Early life:...

, Garry Marshal and Jerry Stiller

Jerry Stiller

Gerald Isaac "Jerry" Stiller is an American comedian and actor.He spent many years in the comedy team Stiller and Meara with his wife Anne Meara...

. The ads were part of the "Aint Funny Campaign" that went on the air prior to the elections in 2008.

Alma is married to writer director Boaz Yakin

Boaz Yakin

Boaz Yakin is an American screenwriter and film director based in New York City. Yakin studied filmmaking at New York City College and New York University.-Life and career:...

 and acted as co-producer and second unit director on his feature film "Death in Love". Currently, Alma is finishing "Bombay Beach", a documentary she shot and directed. It is described as "an unique combination of Cinema Verite, home videos and choreographed dance which tells the story of 3 characters. A highly imaginative 7 year old boy diagnosed with Bi-Polar disorder, A 16 year old African American aspiring football player who just moved to Bombay from South Central LA and a poetic 85 year old adventures-loner, trying to survive the desert heat. As the story unfolds we discover a spiritual bond, uniting them through their personal struggles, their imaginations and their love of the desert."

Music video

• Shearwater- "Hidden Lakes" (2010)

• We Are The World- "Clay Stones" (2009)

• Fanfarlo- "Harold T. Wilkins" (2009)

• Beirut- "Concubine" (2009)

• Jack Penate- "Tonight's Today" (2009)

• The Rolling Stones- "You Can't Always Get What You Want ( Soul Wax remix)" (2009)

• Nikka Costa- "Stuck to You" (2008)

• Bajofondo- "Pa' Bailar" (2008)

• Beirut- "Postcards from Italy" (2008)

• Beirut- "Elephant Gun" (2007)

• Taylor Hawkins and The Cocktail Riders- "Louise" (2007)

• Mooky- "Won't Stop Dreaming" (2006)

Commercial

• The Wild Bunch- "Landon Donovan" (2010)

• The One Campaign- "Coming Together as One" (2010)

• Obama Campaign- "Ain't Funny" (Vice-President) (2008)

• Obama Campaign- "Ain't Funny" (Fear Tactics) (2008)

• Obama Campaign- "Ain't Funny" (Our Grandchildren) (2008)

Feature

• Bombay Beach (2011)

Awards

• Winner, Best World Documentary- Tribeca International Film Festival- Bombay Beach (2011)

• Winner, Best Documentary- Guanajuato International Film Festival- Bombay Beach (2011)

• Honorable Mention, Special Jury Award- Sheffield Doc Fest- Bombay Beach (2011)

• Best Indy Rock Video (Nominated)- UK Music Video Awards- Jack Penate "Tonight's Today" (2009)

• Best Music Video (Nominated)- Camerimage Film Festival- Jack Penate "Tonight's Today" (2009)

• Best Debut Director (Nominated)- MTV Video Music Awards- Beirut "Elephant Gun" (2007)