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Snus (pronounced /ˈsnuːs/) is a moist powder tobacco product originated from a variant of dry snuff, in the early 19th century in Sweden, consumed by placing it under the lip for extended periods of time. However, the precursor of snus, the dry form of snuff inhaled through the nose, was introduced in Europe much earlier. Snus is a form of snuff that is used in a manner similar to American dipping tobacco, but typically does not result in the need for spitting. Snus is also unique in that it is steam-pasteurized rather than fire-cured, is not fermented and contains no added sugar. The sale of snus is illegal in the European Union,[1][2] but due to exemptions, it is still manufactured and consumed primarily in Sweden and Norway. Its popularity is growing in the United States as an alternative to smoking and traditional "chewing" tobacco.

Previously, Swedish snus was available by mail order within the United States, however an increasing number of tobacco retailers have begun to stock popular Swedish snus products. Both R. J. Reynolds Tobacco Company and Philip Morris USA now produce similar products called Camel Snus and Marlboro Snus, respectively. While it's packaged in much the same way (moist tobacco in a small pouch), production methods vary considerably from traditional Scandinavian methods. Using snus has been a highly effective way for Swedes to quit smoking[citation needed], and thus reduce health risks of tobacco use[dubious – discuss]. Differences in the way the American versions are formulated may diminish this benefit.[3]

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