One of the key challenges any business faces in times of turbulence is how to sustain and enhance profitability. Profit is, no matter how one puts it, the very motive of all commercial endeavors and the management is answerable to the stakeholders for the profitability performance.

Profit, simply put, is the gap that exists between a firm

You have covered the challenges that business faces and given the ideas also how business can make profit in recession. Thank you.